Fitness is fashionable, and I’m not talking about Lululemon. People have figured out that high intensity workouts and eating real food lead to great results. So group fitness franchises are popping up on every corner and taking over abandoned Cherry Berry and Blockbuster stores, bringing in their high tech equipment, standard playlists, and newly hired trainers. These large franchises have great branding, a proven plan to quickly come in and get going, and huge advertising budgets. So why am I not worried about the new gym franchises? Because we aren’t selling group exercise, we sell individualized coaching with results. I’d assume most of you have been to some type of group exercise class, where the most attention you got was the instructor introducing themselves at the beginning and saying a group goodbye at the end. That’s not what keeps you coming back, and it’s not what gets you results. I’m...
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